About

Product design for complex problems.Design systems that bring it together.

I’m Bailey, a product designer specialising in and complex . I turn dense data and tangled workflows into clear product experiences, then build the systems that keep them coherent as teams grow.

I’ve built design systems from scratch, defined token architectures, and shipped component libraries teams use. I enjoy being a sounding board for ideas and clarifying what needs solving. I’m comfortable in and , and I ship to production when it makes sense.

I use -assisted workflows to build working prototypes faster, so teams can test interactions early.

Outside work, I enjoy travelling with my wife and family and getting hands-on at home, from the yard to renovating bathrooms and building decks.

Skills

Experience

Lead UX design for industrial software, turning complex engineering and operational workflows into clear product experiences. Contribute to front-end implementation.
Design workflows that keep engineers informed and in control of automated systems.
Own work from discovery and interaction modelling through prototypes, front-end implementation, and production refinement.
Define reusable interaction patterns and refine them directly in the front-end codebase.

Led end-to-end product design for construction quality and programme-management workflows used on large projects.
Designed data-heavy tables, bulk actions, and workflow tools for teams managing thousands of inspections and records.
Built a system of 280+ tokens and 100+ components that reduced bespoke implementations by 30 to 50%.
Worked with product and engineering to take features from problem framing through release, refining interaction details in the front-end codebase.

Selected work

Designing clearer products and the systems behind them.

Building Visibuild’s design system2023 to 2026A shared design system for a growing product team, with 30 to 50% fewer bespoke implementations Inspection Matrix2025One view for managing thousands of inspections across complex projects Visi AI2025Turning inspection PDFs into editable templates for review Redesigning non-conformance reports at Visibuild2025Rebuilding a critical workflow customers had stopped using

Writing

Practical notes on design systems, interaction design, and working in code.

Before you add another border, try a shadow ringJanuary 2026Choosing borders, shadow rings, and focus outlines for design-system components Somewhere between Figma and git pushDecember 2025How contributing production code changed my product design and design-system practice Simplifying state tokens with color-mix()August 2025Simpler interaction-state tokens across Figma and code Our design-system docs were complete. Nobody could find them.August 2024Why we moved design-system documentation into the tool our team already used